Throwback Ad: Toyota Hilux “Bugger”

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Toyota Hilux “Bugger” ad was popular as it was controversial

One word. One car and one controversial ad. The “bugger” Hilux commercial that aired in Australia and New Zealand in the late 1990s outlined the strength of Toyota’s popular ute in a comedic fashion. It also raised some eyebrows due to the frequent use of a certain word. And listen to the refinement of that diesel engine!



The founding father of The Motoring Guru, Matt has been a lifelong car enthusiast and a passionate writer. Back in 2013 when The Motoring Guru was first launched, Matt wanted to combine his two passions whilst offering readers sound motoring advice.