Competent Mitsubishi 380 didn’t live up to Mitsubishi’s expectations
The Mitsubishi 380 was a critically important car for not only Mitsubishi Australia but automotive manufacturing in Australia. Launched in 2005 and intended to replace Mitsubishi’s Magna and Verada ranges, the 380 was developed at a cost of $600 million and based upon the American market Mitsubishi Galant.
Larger and more than its visually polarising TL Magna predecessor – which could trace its roots back to 1996 – the 380 was designed to snatch sales from more popular rivals that included the Toyota Aurion, Holden Commodore and Ford Falcon.
Mitsubishi had depended on the 380’s sales success would keep the Japanese brand’s Australian manufacturing afloat but, sadly, sales were slow and 380 sales ceased in 2008, with Mitsubishi’s Adelaide production facility closing soon after.