THROWBACK AD: Holden Rodeo (1998)

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The Holden Rodeo ad of 1998 was a rather musical affair


The Holden Rodeo nameplate was a long serving nameplate for Holden’s imported light commercial vehicle range for many years. Based on a Japanese Isuzu ute, the Rodeo was offered in a number of different configurations to suit different consumer needs.

The highlights of the Rodeo range were the versions that could carry, you guessed it, one tonne in the back. One tonne Rodeos (see what we did there?) were powered by a 3.2 litre petrol V6 that produced 140kW @ 5400rpm and 265Nm @4200rpm. A four-speed automatic and a five-speed manual sent power t0 the rear wheels or an on demand 4×4.

While this drivetrain is a little underwhelming by today’s standards, the V6 Rodeo was considered a powerful ute in its day. It’s also worth noting that this generation of Rodeo was one of the imported utes made in Japan, with all manufacturers today turning to Thailand for their pick ups.



The founding father of The Motoring Guru, Matt has been a lifelong car enthusiast and a passionate writer. Back in 2013 when The Motoring Guru was first launched, Matt wanted to combine his two passions whilst offering readers sound motoring advice.