THROWBACK AD: Ford Territory (2004)


In many ways, the original Ford Territory truly was amazing

Ford Australia touted the first Ford Territory as “amazing.” And, back in 2004, the Territory was in some ways, amazing. It was the first wholly Australian designed, developed and made SUV, as part of a $500 million project, with a total development time of four years and Ford used the much lauded BA Falcon as a base for the Territory.

The Territory boasted a number of other firsts: it was the first locally made seven seat car and it was the first Australian-made car with stability control. Power was derived from Ford’s 4.0 litre Barra inline six that produced 190kW and 383Nm of torque. At launch, the only transmission available was a four-speed automatic that sent power to the rear or to an optional all-wheel drive system, another first for an Australian-made car.

When the car was first released, three trim levels were available: the base TX, the mid-spec TS and the luxury Ghia.

Perhaps a little known fact about the first generation Ford Territory is that it was exported to New Zealand, South Africa and even Thailand, albeit only in top spec Ghia trim.

A few updates were offered over the Territory’s lifespan, and there was even a high performance turbo model, before the first generation Territory was replaced by a new model based on the FG Falcon in 2011.

The founding father of The Motoring Guru, Matt has been a lifelong car enthusiast and a passionate writer. Back in 2013 when The Motoring Guru was first launched, Matt wanted to combine his two passions whilst offering readers sound motoring advice.