THROWBACK AD: Ford Maverick (1988)


Ford Maverick was a Nissan Patrol-based badge engineering exercise and a rival to the Toyota LandCruiser

The 1980s and 1990s were an interesting time in Australia. Car companies were hopping into bed with each other to develop “badge engineered” models to cut costs and expand marketshare. Holden collaborated with Toyota, a relationship which produced the Holden Nova (Toyota Corolla), Holden Apollo (Toyota Camry) and even the Toyota Lexcen which was a Commodore adorned in Toyota badges.

Then there was the Holden/Nissan tie up which spawned the Astra/Pulsar twins. Nissan was also sharing the love with Ford too. Ford was supplying Nissan with XF Falcon utes and they were simply named the “Nissan Ute.” Nissan in turn supplied Ford with versions of the Patrol, that were body dubbed “Ford Maverick.”

More specifically, the Ford Maverick was based on the GQ Nissan Patrol and shared the Nissan’s 4.2 inline six, four wheel drive system and a choice of five-speed manual or four-speed automatic transmissions. You could have your Ford Maverick in seven seat long wheelbase form, short wheelbase and even a ute version.

A number of trim levels were offered and sales ran from 1988 to 1994. The advantage of having the Maverick in the local line-up meant that Ford had a ready made – they didn’t need to do any of the expensive and time consuming R&D themselves – rival to the venerable Toyota LandCruiser, which we see being splashed in this advert.

The founding father of The Motoring Guru, Matt has been a lifelong car enthusiast and a passionate writer. Back in 2013 when The Motoring Guru was first launched, Matt wanted to combine his two passions whilst offering readers sound motoring advice.