Fiat 500 Abarth

THROWBACK AD: Fiat 500 Abarth

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Fiat 500 Abarth was brimming full of Italian sexiness and attitude

What are you looking at? The Fiat 500 Abarth, to be exact. When Fiat Chrysler Automobiles was formed back in 2014, the conglomerate had plans to reintroduce the Italian FIAT and Alfa Romeo brands back into the United States.

And in order to do that, they needed to make a big impact. FIAT’s ads were crammed with cheeky Italian flair, Italian language – sans subtitles in this case – and very clever writing.

The FIAT 500 Abarth is FIAT’s hot hatch and hot hatches are things of desire. And hot hatches are feisty, sexy and fun. And so is this TV advert. It’s also probably one of these best car ads created of all time.



The founding father of The Motoring Guru, Matt has been a lifelong car enthusiast and a passionate writer. Back in 2013 when The Motoring Guru was first launched, Matt wanted to combine his two passions whilst offering readers sound motoring advice.