Eunos 30X

THROWBACK AD: EUNOS 30X

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Eunos 30X was a quirky luxury sports car that only enjoyed limited success

Anyone remember Eunos? No? Well, a quick trip down memory lane: Eunos was a sub-brand of Mazda in the early 1990s which was set up to compete against the likes of Lexus and Infinity. In Australia, Eunos offered three models: the interestingly-styled 500, the 800 which later became the Mazda Millenia and the car in question, the Eunos 30X.

The Eunos 30x was a sexy two door lift back that was sold in Australia from 1992 through to 1996. One of the key things that made the 30X unique was the engine. Power came from a 1.8 litre, yes 1.8 litre V6 that developed 99kW @ 6500rpm and 159Nm @ 4500rpm. As you’d expect given the engine’s size and as those numbers suggest, it was a bit of a screamer.

Transmissions choices were a five-speed manual or a four-speed automatic and these gearboxes sent power to the front wheels. Inside, there were four seats, and underneath the 30X shared the majority of its platform with the Mazda 323 of the time.

However, like the rest of the Eunos range, the 30X’s success and sales were limited – they weren’t cheap, either – and sales were cancelled by 1996.



The founding father of The Motoring Guru, Matt has been a lifelong car enthusiast and a passionate writer. Back in 2013 when The Motoring Guru was first launched, Matt wanted to combine his two passions whilst offering readers sound motoring advice.