Volvo sales up 26 per cent thanks to strong new model line-up
Looks like Volvo is finally becoming cool. Volvo Car Australia has posted a 26 per cent sales increase in the first six months of 2018, cementing the Swedish brand as one of the most progressive luxury manufacturers in Australia.
VFACTS data shows that Volvo shifted 3,026 cars YTD to June 30, 2018, an increase of 26 per cent on the same time last year. June 2018 was a particularly strong month, with sales up 14.4 per cent compared to June last year.
The all-new second generation Volvo XC60 has been cited as a major contributor to Volvo’s newfound success, with the new mid-size SUV snaring a large portion of Volvo’s sales since it went on sale in October 2017. The XC60 has won a number of awards locally and internationally, including 2018 World Car of the Year, Wheels 2018 Car of the Year and most recently the Australia’s Best Cars Best AWD SUV $65,000 – $125,000. Impressive stuff.
“Our strong result in 2018 reflects the major investment Volvo has made in design and technology over the past five years,” said Nick Connor, Managing Director of Volvo Car Australia.
“We are particularly pleased to have recorded strong sales for the award-winning XC60 during 2017-18. The luxury SUV segment is very competitive, and the XC60 is a standout in the mid-size category.”
“The XC90 set the benchmark in the luxury 7-seater SUV segment, and the XC60 is continuing the trend in its category.
We recently launched the XC40 in the compact SUV segment, and we have been delighted with the very positive response it has received in the market.”
“Globally, Volvo is accepted as a luxury European car brand, and it is very gratifying to see Australian car buyers responding so positively.”