Hilux Tony Cramb

Toyota Hilux Australia’s Number One Selling Vehicle


Toyota Hilux was Australia’s vehicle of choice for 2016

Australia’s most popular car for 2016 was the Toyota Hilux, selling 42,104 narrowly beating the Toyota Corolla which has dominated the Australian market for the past three years, and managed 40,330 examples for the same 12-month period.

Toyota has also been Australia’s sales leader for the past 14 years in a row and Toyota has been the best-selling brand in every Australian state and territory.

A total of 209,610 new Toyotas drove out of Australian dealerships this year, a 1.6 per cent increase on the previous year and 91,393 more units that any other brand sold in the country.

The Camry was Toyota’s third biggest selling model, managing 4,850 sales in 2016 and retaining the title of Australia’s best-selling mid-size car, a record which has been held since 1994.

The Hilux, Corolla and Camry weren’t Toyota’s only heavy hitters, with LandCruiser Prado, LandCruiser wagon, HiAce van and HiAce bus leaders in their respective categories.

Toyota Australia’s executive director sales and marketing Tony Cramb said that the Hilux’s success was based on changing consumer needs and an ever evolving product “”HiLux has made history as the first vehicle of its type to stand on top of the sales podium in Australia because it has broad appeal with the car-buying public,” Mr Cramb said.

“The buyer profile has changed dramatically in recent years, with HiLux progressively offering the upmarket features and comfort demanded by families while maintaining its traditional popularity among tradespeople as the consummate workhorse,” he said.

“As recently as 2011, the biggest-selling variant was the 4×2 single cab-chassis in tough-as-nails Workmate trim – a vehicle where ‘air-conditioning’ meant you opened the windows.

“While demand for that variant has not diminished, and air-conditioning has been made standard, we now sell almost twice as many top-of-the-range 4×4 SR5 double cabs fitted with luxury features such as climate-control air-conditioning, keyless entry and ignition, satellite navigation and the option of leather-accented seats”.

“In fact, shifting consumer preferences resulted in several ‘firsts’ in 2016: the SR5 was our biggest-selling HiLux grade and accounted for more than half all HiLux 4×4 sales; and an automatic transmission was specified by the majority of buyers.”

Cramb also confirmed that the Corolla sedan will receive a facelift for 2017 and the hatch range will receive a specification rejig, to ensure sure the range stays fresh.

The founding father of The Motoring Guru, Matt has been a lifelong car enthusiast and a passionate writer. Back in 2013 when The Motoring Guru was first launched, Matt wanted to combine his two passions whilst offering readers sound motoring advice.