THROWBACK AD: Holden Crewman

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Holden Crewman was an attempt to create an Aussie ute that could double as a family car

The ute is (or was) thoroughly ingrained into Australian automotive culture. They were as comfortable to drive as a normal car – i.e a Holden Commodore or Ford Falcon – but with the flexibility to carry stuff to and from the worksite or farm.

While Aussies were pretty good at making car based utes – and they had done for decades – but generally speaking, they could only carry two or three people. Dual cab utes were the domain of the Japanese, and they were all based on truck like ladder frame chassis, and couldn’t match their car-based rivals comfort, handling and performance. But buyers still flocked, as the dual cab utes offered the best versatility – they could serve as a workhorse and a getaway machine.

Holden was having none of this. Sure they had the Holden Rodeo, but they wanted to produce a locally developed and made alternative. Alas, in 2003 the Holden Crewman was born.

Based on the WH Statesman platform, the Crewman was designed all that was good about the traditional Commodore ute, with the added bonus with a backseat. It was even offered in a sporty SS version.

However, while Holden had good intentions, the Crewman didn’t quite live up to expectations: it was big and cumbersome, the turning circle was huge and that backseat was said to be hugely uncomfortable.

Production ended in 2007.



The founding father of The Motoring Guru, Matt has been a lifelong car enthusiast and a passionate writer. Back in 2013 when The Motoring Guru was first launched, Matt wanted to combine his two passions whilst offering readers sound motoring advice.