Honey, I bought a new Subaru at the shops
Subaru continues to push forward with its automotive retail revolution, opening three more pop-up stores around the country, with one at Eastland Shopping Centre in Melbourne, Westfield Chatswood in Sydney and one store at the Queen Street Mall in Brisbane.
Customers who visit the Eastland store can sample the new XV on site, while Chatswood customers can take the XV and new WRX for a spin.
These three stores join the pre-existing stores at Pacific Werribee, Northland Shopping Centre in Preston, Melbourne and Castle Towers in New South Wales.
If you like what you see at the Subaru pop up stores, you needn’t venture to the nearest shopping centre. Rather, the whole purchasing process can be completed in-centre. Buy a new car, the straight to the supermarket for the groceries. Easy.
Subaru Australia boss Colin Christie said that the brand has had positive feedback from customers on its shopping-centre based retail outlets “the response to our innovative shopping centre stores is very positive. Convenience is a key driver for our customers and is a reflection of our Subaru ‘do’ philosophy, to remove obstacles consumers face throughout the vehicle purchase and ownership journey.”
The Eastland pop-up store will be open until the 16th of August when it’ll move on to Highpoint Shopping Centre, where it’ll be open until the 10th of September. The Westfield Chatswood store will be open until the 20th of August, and the Brisbane pop-up will be around until the 13th of August.