Subaru introduces Subaru mobile service vans
Subaru has raised its customer service levels and indeed set a new precedent with the introduction of mobile Subaru mobile service vans, which can visit customers at home, at work or even at a local shopping centre, to save customers bringing their car in to a Subaru service centre and to motivate them to service their car appropriately.
The Subaru mobile service van is part of Subaru’s “do” rebranding initiative, a strategy that will see Subaru roll out a number of services that aren’t offered by rivals.
The Subaru service vans are currently operating in the Sydney metropolitan areas, and are being trialed in Canberra, Wagga Wagga and Port Macquarie. Pop up stores will also operate in Melbourne.
At present, the Subaru mobile service only has the capacity to maintain cars that are MY12 or newer, non STI vehicles and is unable to complete the 50,000km service.
However, Subaru Australia Managing Director, Colin Christie, said: “We have been very encouraged by the reaction to this concept. It’s the way of the future. If you are not innovating in today’s world you’re probably falling behind, and as a brand known for innovation, it’s imperative for us to continue to roll out new ideas.”
Mr Christie added that positive customer reactions will see 10 service vans on the road by the end of 2017.