Subaru’s Test Drive at Yours program can now bring a demonstrator Subaru to you
In the market for a new Subaru but can’t be bothered visiting a showroom or one of Subaru’s shopping centre-based “Do” pop-up stores? Well, Subaru once again has the answer, with the introduction of the “Test Drive at Yours” program.
The “Test Drive at Yours” program basically brings a new Impreza or XV to the prospective customer’s home or workplace or wherever they wish, provided they’re based in metropolitan Sydney.
The test drive program is Subaru’s latest instalment customer experience campaign, and Subaru says “Test Drive at Yours” is beneficial because not only is it convenient for customers, but it allows them to try cars in areas which are familiar, an experience which can’t necessarily be created when visiting a dealership.
Subaru Australia Managing Director, Colin Christie, said: “The ‘Test Drive at Yours’ program is a natural extension of our Subaru ‘do’ pop-up stores in shopping centre locations.
“It is yet another way Subaru has enabled our commitment to bringing the brand and its vehicles to our customers and remove obstacles in the path to purchase.
“We are aware that our customers lead busy lives and value convenience, so our Subaru ‘do’ philosophy aims to enable this whenever possible.”