Land Rover creates wireframe Range Rover Evoque convertible models to preview drop top version of compact SUV
Land Rover’s in house design team have created six 1:1 wireframe models of the upcoming Range Rover Evoque convertible which is due to make an official international debut in November. The models have been fashioned from aluminium, outline details such as wheels and seats and have been painted in a variety of eye-catching colours.
The models have been strategically placed in posh locales throughout London, including out the front of the famous and very prestigious Harrods department store in Knightsbridge and in Mayfair, areas where Land Rover believes the soft top Range Rover Evoque convertible will be the talk of the town.
The sculptures will make their way around the world after the exhibition in London has concluded.
Land Rover started the Range Rover Evoque convertible project as follow up to the original wireframe campaign for the Range Rover Evoque back in 2011 and the second phase is said to demonstrate the compact luxury SUV’s progression from hardtop to soft top.
Gerry McGovern, Land Rover Design Director and Chief Creative Officer, summarised the Range Rover Evoque convertible: “the Range Rover Evoque Convertible is perfectly suited to the urban surroundings of a city like London and it’s the perfect place to showcase the world’s first luxury compact SUV convertible. The locations chosen reflect the refined and luxurious lifestyle of an Evoque Convertible customer – two attributes this vehicle will deliver plentifully.”