Porsche Passport allows subscribers to swap cars as often as they like, for a fixed monthly fee
Porsche has launched its Porsche Passport program in the United States, which allows subscribers to switch between a variety of different Porsche models for a flat fee.
The program is being trialled in Atlanta in the United States, and customers can choose from two different plans, each offering members a choice of different cars.
The entry level plan is called “Launch” and for USD$2,000 a month, members have a choice between a 718 Boxster and Cayman S, along with the Macan and some Cayenne models.
Step up to the fully-fledged “Accelerate” membership plan and for USD$3,000 a month you’ll get access to all 22 models including the 911 Carrera S, the Panamera 4S, the Macan GTS and Cayenne S E-Hybrid.
Customers aren’t bound by mileage restrictions and the membership fees cover insurance, registration, maintenance and cleaning.
“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy,” said President and CEO Klaus Zellmer of PCNA. “With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips.”
Customers that are interested in becoming members can register via the Porsche Passport app. There’s a USD$500 activation fee for either plan, and Porsche will do a background check to ensure you’re not a maniac.
Once approved, you can have any of the cars – based on availability – delivered to a location of your choice.
The program kicks off from November 2017, and if all is well, Porsche may consider rolling out the Porsche Passport program in other parts of the world.