Holden posts worst sales month in 70 year history
Holden sales have taken a tumble in February, coincidentally since the Red Lion brand abandoned its range of locally manufactured products.
Holden is currently ranking number eight in Australia’s top 10 car makers and their market share has dwindled to 4.9 per cent, a far cry from their 21.6 per cent peak back in 2002. That eighth position ranking is Holden’s lowest since the brand was launched back in 1948.
To make matters worse, Holden’s sales slipped 18.1 per cent compared to February 2017.
Holden told news.com.au that “[we had been] planning for a slower start to the year in terms of sales but it’s always our aim to sell more vehicles and our current market share is not where we want it to be”.
However, Holden is confident that its new portfolio of fully imported products will be able to win over consumers’ hearts and wallets and better position the brand in the sales race “we’ve got our strongest product line-up ever, with more in the pipeline, so we expect to bounce back quickly.”