Holden to retain “Commodore” badge for next large car.
GM Holden has decided to retain the Commodore name for the imported large car-rumoured to be a rebadged version of the next generation Opel Insignia from Germany-after the VF range ceases Australian production in 2018.
The decision to retain the Commodore moniker was in response to customer feedback, with Holden conducting considerable customer research and assessing the type of vehicle that would be worthy of the Commodore name.
“Through the process of selecting the vehicle, we put to customers a number of possible criteria to better understand what they felt was important for the car to be competitive in the Australian market. And, of course, whether it deserved the Commodore nameplate” said Holden Executive Director of Sales, Peter Keley in a press release.
Holden conducted 17 research centres, with 70 per cent of participants voting in favour of the Commodore name, with the traits of performance, reliability and family friendliness associated with the badge.
Although the next generation large car will be imported, Holden promises that its local engineers will tune the new model so it delivers a Commodore driving experience which customers have come to expect.
“The vehicle will be tuned and honed by Holden engineers and technicians at our world-class Lang Lang Proving Ground in Victoria, ensuring it performs in Australian conditions and to Australian expectations. Right now, our Vehicle Performance team is helping shape the next-generation Commodore for Australian customers” Mr Keley added.
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