Subaru Viziv Concept

Geneva Motor Show: Subaru VIZIV

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Subaru teases a daring new design language with the Subaru VIZIV concept car

Subaru has whipped the wraps off the VIZIV concept at the Geneva motor show. The VIZIV gives us a taste of Subaru’s new corporate design language, which the Japanese brand describes as a “BOLDER” design philosophy.

The BOLDER design philosophy appears to be a radical step away from the current “Dynamic x Solid” styling ethos, which is classy and elegant, but tends to err on the conservative side, a la Impreza, Liberty and Outback. The taillights on the new Forester are the wildest piece of design in Subaru’s current line-up.

The BOLDER design language is just that and the VIZIV has a swooping roofline, body cladding and chunky wheels with white highlights.

There’s also promised off-road ability and we suspect the VIZIV may serve as design inspiration for the new next generation Impreza and XV.

What do you think of the new look?



The founding father of The Motoring Guru, Matt has been a lifelong car enthusiast and a passionate writer. Back in 2013 when The Motoring Guru was first launched, Matt wanted to combine his two passions whilst offering readers sound motoring advice.