Ford Focus Active

Ford Slashes Range


Ford Motor Company in the US set for massive product shake up, with Focus and Mustang the only cars to remain in the line up

Ford in the US is planning for a major product overhaul. SUVs, pick-up trucks and commercial vehicles are in and cars are out according to Ford, and the manufacturer plans to cut all cars from the range, bar the volume selling Mustang and a soft-roader version of the all-new Focus, the Focus Active.

The radical plan will come into full force by 2020, and Ford will continue to release new models, namely a reborn Bronco, a smaller Bronco SUV and an all-electric SUV with a rumoured 300 miles of range.

There are a few reasons for Ford’s decision: SUVs make up 68 per cent of new car sales in the U.S and a staggering 92 per cent of Ford sales and secondly, it’s a huge cost cutting exercise. As a result of the restructure, Ford has projected that it’ll save a whopping US $25.5 billion by 2022, despite releasing new models.

“We’re going to feed the healthy part of our business and deal decisively with areas that destroy value,” Ford CEO Jim Hackett told Motor Authority.

It is not known to what extent the American changes will affect Ford’s local line-up as Ford Australia takes models from around the world, but it could very well mean that we will have access to a number of new SUV offerings in the very near future.

The founding father of The Motoring Guru, Matt has been a lifelong car enthusiast and a passionate writer. Back in 2013 when The Motoring Guru was first launched, Matt wanted to combine his two passions whilst offering readers sound motoring advice.