Football, Meat Pies, Kangaroos and Holden Cars were once the the pillars of Australian culture. How things have changed.
Football, meat pies, kangaroos and Holden cars were symbols of 1970s and 1980s Australia. We loved to watch football, eating a Four N Twenty pie, the kangaroo was (and still) one of our national symbols and we liked to drive cars that were made right here in Australia – although not all the cars in this ad were made down under, but still.
To many, driving a (locally built) Holden said you were proud to be Australian, proud of our engineering base and proud to support our local workforce.
Holden’s marketing department have long enjoyed portraying their products as pillars of Australian culture, and to some extent they have been. And in their marketing departments played on this. So much so, they made this snappy little jingle and video. They even roped in the legendary Peter Brock and Paul Hogan.
But times have changed, Australian automotive production has all but expired and the new Commodore will be German with a French accent. We must remember, though, that our Aussie engineering skills and ingenuity will still be showcased across the globe, as Holden, Ford and Toyota will still retain their local design and engineering hubs.