Ranger

Ford Ranger Eclipses Toyota Hilux in Sales Race

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Ford Ranger surpasses Toyota Hilux in sales, falls short 85 units in becoming Australia’s best-selling nameplate

The Ford Ranger has surged in market dominance, with Ford shifting 4069 examples in May with Ranger 4X4 taking a lead of 912 vehicles over its closest competitor, the Toyota Hilux and falling only 85 units short of market domination.

Ford Ranger 4X4 models proved most popular, snapping up a whopping 23.2 per cent market share, and sales are up a significant 30.6 per cent compared to May 2016. These figures are in contrast to the Hilux’s 13 per cent increase to the same time last year, and the industry’s 9.5 per cent year on year growth.

The Ranger’s success is said to be attributed to its ability to serve as a workhorse during the week and a getaway machine on the weekends, along with powerful engines and class-leading towing abilities.

Ford has continually revised the Ranger over its lifecycle, equipping the pick-up truck with SYNC3, an infotainment system that includes satellite navigation, Apple CarPlay and Android Auto and a colour touchscreen interface.

“Ranger has been incredibly successful, and we’ve continued to offer updates with more equipment, such as SYNC®3 in 2016 and FX4 model, which has a unique look and leather-appointed upholstery,” said Sales Director, Greg Davidson. “We continue to sharpen our offering to provide customers more car-like features, comfort and technology, wrapped up in a highly-capable package that delivers a five-star ANCAP safety rating.”



The founding father of The Motoring Guru, Matt has been a lifelong car enthusiast and a passionate writer. Back in 2013 when The Motoring Guru was first launched, Matt wanted to combine his two passions whilst offering readers sound motoring advice.