Benz X-Class set to shake-up local ute scene
It’s still a year away but the new Benz ute has already had its first taste of Australian soil.
Following its October launch in Sweden last year, the Concept X-Class was flown in from Germany for a number of promotional activities, including a series of photo shoots in typical Australian settings.
The photos will be used for various promotional materials supporting the launch activities.
Aussies love their utes and Benz is no doubt aware of this, which explains the attention Australia is receiving.
But Volkswagen is one brand that is probably less enamoured by the prospect of a new rival, especially one with a three-pointed star on the front.
It’s Amarok ute is currently the go to option for buyers wanting a premium product in this segment.
But those same buyers, with money burning a hole in their pockets, will no doubt be eager to ditch their Volksies with the opportunity to put a bold new Benz ute in the driveway.
It’s early days but will be interesting to see how BMW and Audi respond to the challenge – an Audi ute would not be much of a stretch?
As well as posing for photos the Concept X-Class featured at the Mercedes-Benz Vans Australia and New Zealand National Dealer Conference held in Melbourne over the past two days.
The dealer network received a detailed briefing on the vehicle from Christian Pohl, global Head of Product Management and Marketing for X-Class, who was also in the country supporting the local team ahead of next year’s official arrival.
Managing Director Mercedes-Benz Vans Australia and New Zealand Diane Tarr said “Australia and New Zealand are critical markets for the success of the X-Class. The Concept has been flown from Germany so our dealers can get a detailed briefing about the vehicle and continue their preparation for a successful launch of the X-Class in 2018.”
It all points to the fact preparations are well underway for the highly anticipated release of the new Mercedes-Benz X-Class in 2018.